LEVERAGE, established in 1996 in Milan, is active in the field of strategic and operative Marketing and Marketing tools innovation.

In 2001 the company created ZIPACK, an innovative pack, internationally patented, of heat shrinkable pre-cut plastic film which is divisible into multiples of 2 bottles each and allows for easy transport by consumers.

For the beverage market, ZIPACK represents true packaging innovation thanks to its unique feature allowing for the division and separation wrap around bottles into bi-packs.

Its alternative application, PICPACK, provides a multi-pack feature allowing for an easy open package to pick up loose bottles, cans and other containers at point of sales or at home.